After a Bird Fell Down Livre illustré par Shu Wei Chang

Le design After a Bird Fell Down Livre illustré par Shu Wei Chang est un lauréat très estimé du prestigieux 2022 A' Design Award de Bronze dans la catégorie Imprimé.

BronzeImprimé· 2022

After a Bird Fell Down Livre illustré

par Shu Wei Chang

Client : Shu-Wei Chang

Lauréat du A' Design Award de Bronze dans la catégorie Imprimé

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Couleurs

Le Design

À propos de After a Bird Fell Down Livre illustré

« After a Bird Fell Down » est un livre illustré qui associe la structure d'un livre à découpes (hole book) à celle d'un livre animé en pop-up. L'ouvrage mesure 105 sur 150 millimètres pour une épaisseur d'environ 27 millimètres, soit une taille proche de celle d'un petit oiseau. Au fil des pages, la découpe s'élargit et la pousse s'élève davantage, tandis que le livre lui-même s'amincit. La couverture, de couleur blanche, présente une texture sableuse et accueille un autocollant transparent imprimé d'une plume verte, logé dans un renfoncement gaufré en creux. Ce parti pris de conception exprime l'idée que le temps qui passe apporte à la fois la perte et une nouvelle croissance.

La Reconnaissance

À propos du A' Design Award de Bronze

After a Bird Fell Down Livre illustré est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. After a Bird Fell Down Livre illustré est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. After a Bird Fell Down Livre illustré satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
Dimensions & Emballage: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
Mots-Clés: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
Technologie de Production: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
Défi de Conception: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
Inspiration: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.