Benjamin Moore Intérieur de showroom de peinture by Ni Dongbo

Benjamin Moore Intérieur de showroom de peinture by Ni Dongbo is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design d'Intérieur Competition Category.

BronzeIntérieur· 2022

Benjamin Moore Intérieur de showroom de peinture

by Ni Dongbo

Client: NDB Design Studio

A' Design Award de Bronze Winner in Intérieur Category

27,500

Verified Award Winner

Verify Award Status for #131274

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Colors

The Design

About Benjamin Moore Intérieur de showroom de peinture

Benjamin Moore est un showroom de peinture et un espace d'expérience situé à Jinhua, dans la province du Zhejiang, en Chine. L'intérieur s'étend sur 100 mètres carrés et associe les produits à l'art. Le projet s'affranchit des modes d'exposition conventionnels des showrooms et redéfinit l'espace pour l'expérience, l'achat et la communication. La peinture est appliquée sur des accessoires et des objets, et non uniquement sur les murs. Des matériaux courants tels que le bois, la pierre, le cuir, le tube d'acier et l'acrylique sont laissés dans un état semi-transformé, ce qui met en évidence le contraste entre les textures des matières et les couleurs de la peinture.

The Recognition

About the A' Design Award de Bronze

Benjamin Moore Intérieur de showroom de peinture est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Benjamin Moore Intérieur de showroom de peinture est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Benjamin Moore Intérieur de showroom de peinture satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer adopted an experimental approach to conceive the space by capturing random occurrences and sudden flash of ideas. The design was taken as a process of experiment and discovery.
The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
Dimensions & Packaging: Category: Showroom
Area: 100 square meters
Tags: Paint, Experimental way, Impromptu, Infinite possibilities for use, Diversified experience
Production Technology: The light bulb that provided lighting for painting process on the site, the masking tape tore off from the painted ceramic tiles, and the structural parts cut from the curved wall for length control, harmonize with each other in this space.
Common materials such as wood, stone, leather, steel tube and acrylic are presented in a touchable manner in combination with paint. Their semi-processed state shows the dramatic fusion and contrast of material textures and paint colors.
Design Challenge: Uncertainty posed the greatest challenge to the design. As we combined distinct materials and paint, we had no idea if each combination would achieve an excellent result. The design needs not only to be practical in application, but also to create a certain aesthetic relationship. When we looked for props, we were not limited to a particular form, did not predict the final result, and did not know whether they fit into the aesthetic concept either.
Research: Though the paint showroom is small, it showcases the application of paint and its impact on life. When entrusted with the project, we felt excited, not because of the influence of brand Benjamin Moore, but about how to present paint in an interesting way, so as to change people's perception of paint.
This space is shaped by both design and life. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life.
Inspiration: American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image.
The designers doubted why paint could only be attached to walls but not for making props? This became the starting point of the design. The design team hoped to shake off the conventional practice and process, and to fully showcase the excellent performance of the brand's paint products.
Project Duration: Start time: February 2021
Completion time: May 2021
Location: 2#103 Eco-Creative Valley, Wucheng District, Jinhua City, Zhejiang
Operation Flow: Located in Jinhua, Zhejiang Province, China, the client Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space. The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
Team Members: Chief Designer: Ni Dongbo
Design Team: Wu Yi, Shen Chenwei
Image Credits: yuuuunstudio