The Sound of Poetry Visuel clé de campagne by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fer in Design Graphique Competition Category.
FerGraphisme· 2022
The Sound of Poetry Visuel clé de campagne
Client: Chih-hsi Chen
A' Design Award de Fer Winner in Graphisme Category
Verified Award Winner
Verify Award Status for #131359The Design
About The Sound of Poetry Visuel clé de campagne
« The Sound of Poetry » (Le Son de la poésie) est un visuel clé conçu pour une campagne en deux volets : un théâtre poétique explorant la voix et une série d'ateliers consacrés à la science-fiction et à l'univers. Le visuel clé prend la forme de pistes audio, telles qu'elles apparaissent sur les écrans d'ordinateur. Des éléments naturels — flammes, feuilles et coraux — sont déformés en ondes, créant un effet exotique et surréaliste. La disposition horizontale fait écho à l'agencement des vers d'un poème. L'affiche pliante est imprimée sur un papier fibreux, matifié sur une face afin de préserver la profondeur du fond noir, le titre étant imprimé à l'encre argentée.
The Recognition
About the A' Design Award de Fer
The Sound of Poetry Visuel clé de campagne est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. The Sound of Poetry Visuel clé de campagne est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. The Sound of Poetry Visuel clé de campagne est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
- Dimensions & Packaging
- Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm - Tags
- Poetry, Sound, Wave, Universe, Life
- Production Technology
- In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color. - Design Challenge
- The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
- Inspiration
- "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry. - Project Duration
- The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
- Patents
- Copyrights belong to Chih-hsi Chen.
- Team Members
- Chih-hsi Chen
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