Le design Amaro Le Magasin Lifestyle par Leticia Nobell est un lauréat très estimé du prestigieux 2022 A' Design Award d'Argent dans la catégorie Design d'Intérieur.
ArgentIntérieur· 2022
Amaro Le Magasin Lifestyle
par Leticia Nobell
Client : Amaro
Lauréat du A' Design Award d'Argent dans la catégorie Intérieur
Lauréat Vérifié
Vérifier le statut du prix pour le design #131705Le Design
À propos de Amaro Le Magasin Lifestyle
Les nouveaux magasins physiques Amaro reflètent une marque de destination lifestyle, reliant les femmes à la mode, au design, à la technologie, à la beauté et au bien-être dans différentes catégories au sein d'un agencement fluide. Les courbes et les lignes féminines d'une femme, la simplicité des matières premières et l'intégration de la nature ont inspiré ce design, où le client se sentira accueilli et diverti dans un espace à la fois minimaliste et riche, technologique et confortable, moderne et chaleureux, transformant les opposés en compléments.
La Reconnaissance
À propos du A' Design Award d'Argent
Amaro Le Magasin Lifestyle est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Amaro Le Magasin Lifestyle est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Amaro Le Magasin Lifestyle est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Les coulisses du design
Dossier de presse
Crédits, membres de l'équipe et détails techniques fournis par le designer.
- Propriétés Uniques
- Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
- Dimensions & Emballage
- Total floor area is 1300 square meters
- Mots-Clés
- Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
- Technologie de Production
- The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
- Défi de Conception
- The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
- Recherche
- We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
- Inspiration
- Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
- Durée du Projet
- The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
- Flux Opérationnel
- The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
- Membres de l'Équipe
- Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas - Crédits Images
- Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso
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