Le design Before the Midnight Hour Les Illustrations De Meubles par Martin Reznik est un lauréat très estimé du prestigieux 2022 A' Design Award d'Or dans la catégorie Design Graphique.
OrGraphisme· 2022
Before the Midnight Hour Les Illustrations De Meubles
par Martin Reznik
Client : Martin Reznik Illustration
Lauréat du A' Design Award d'Or dans la catégorie Graphisme
Lauréat Vérifié
Vérifier le statut du prix pour le design #133798Le Design
À propos de Before the Midnight Hour Les Illustrations De Meubles
Une série d'illustrations en noir et blanc commandées par Marc Krusin et présentant ses créations de meubles les plus importantes pour Knoll et Desalto. Inspiré de la bande dessinée et du cinéma noir, le projet brise les conventions de l'illustration de meubles en apportant une narration aux scènes, en utilisant une perspective exagérée et une esthétique noire morose. L'absence de présence humaine et les objets dispersés ajoutent un élément de mystère et de suspense à l'histoire, tandis que le protagoniste se révèle dans une fin surprise. Toutes les images ont été dessinées numériquement dans Adobe Photoshop à l'aide de la tablette Wacom Cintiq.
La Reconnaissance
À propos du A' Design Award d'Or
Before the Midnight Hour Les Illustrations De Meubles est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Before the Midnight Hour Les Illustrations De Meubles est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Before the Midnight Hour Les Illustrations De Meubles crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.
Les coulisses du design
Dossier de presse
Crédits, membres de l'équipe et détails techniques fournis par le designer.
- Propriétés Uniques
- Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
- Dimensions & Emballage
- The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print. - Mots-Clés
- illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
- Technologie de Production
- Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
- Défi de Conception
- The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats. - Recherche
- Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
- Inspiration
- Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
- Durée du Projet
- The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
- Flux Opérationnel
- The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself. - Crédits Images
- All illustrations: Martin Reznik, 2021
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