Qyf Design intérieur de boutique by Sun Concepts Office

Qyf Design intérieur de boutique by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Design d'Intérieur Competition Category.

ArgentIntérieur· 2022

Qyf Design intérieur de boutique

by Sun Concepts Office

Client: Sun Concepts

A' Design Award d'Argent Winner in Intérieur Category

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Verified Award Winner

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Colors

The Design

About Qyf Design intérieur de boutique

Qyf est le projet d'architecture intérieure d'une boutique multimarque à Wuhan, en Chine, d'une surface construite brute de 270 mètres carrés. Le magasin propose une vaste gamme de produits ; l'exposition repose donc sur de grands plans plutôt que sur une multitude d'étagères. Cette solution épurée préserve l'intégrité de l'espace. Les miroirs reflètent l'intérieur et accentuent la profondeur perçue du volume. Le métal, la pierre et le verre composent des formes géométriques simples. De larges surfaces vitrées transforment la boutique en vitrine pour les passants. Un parcours circulaire guide les visiteurs devant chacun des articles exposés.

The Recognition

About the A' Design Award d'Argent

Qyf Design intérieur de boutique est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Qyf Design intérieur de boutique est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Qyf Design intérieur de boutique est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie