Discussing Time Livre by Zona Yuechen Guan

Discussing Time Livre by Zona Yuechen Guan is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Imprimé Competition Category.

BronzeImprimé· 2022

Discussing Time Livre

by Zona Yuechen Guan

Client: Zona Yuechen Guan

A' Design Award de Bronze Winner in Imprimé Category

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The Design

About Discussing Time Livre

Discussing Time est un ouvrage qui consigne une discussion de groupe portant sur le concept du temps et présente des sculptures typographiques inspirées de cet échange. Le livre mesure 7 sur 12 pouces. L'une des sculptures est réalisée en glace, obtenue en versant de l'eau dans des moules puis en la congelant. À mesure que la glace fond et redevient eau, l'écoulement du temps devient perceptible pour le public. La mise en page s'inspire des manuscrits enluminés et des livres sur parchemin du début du XVIe siècle, associés à la photographie contemporaine. Il en résulte un lien entre la conception historique du livre et les technologies actuelles.

The Recognition

About the A' Design Award de Bronze

Discussing Time Livre est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Discussing Time Livre est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Discussing Time Livre satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a group discussion of interdisciplinary type design experience that the designer played different roles: the sculpture's artist, the concept creator, the photographer, the videographer, the facilitator of discussion, the transcriber of the conversation, the editor of the texts recorded, the designer, and the bookbinder. A collective book features a sculpture of time made by the designer based on illuminated manuscript-style book design with a modern twist in its photography.
Dimensions & Packaging: The book is designed in the size of 7x12 inches.
Tags: Typography, Interdisciplinary Design, Time, Sculpture, Book Design, Ice, Type.
Production Technology: For the sculpture, I use ice. I make the molds and then pull water inside and then freeze it to get the iced sculpture.
Design Challenge: I think the hardest pair part for this project is "time." Since this is a collective book design project, we need to gather everyone to discuss the concept of "time." Everyone has a different understanding of "time," we have to discuss everyone's expressions and ideas. And then design a typographic sculpture based on "time." I need to repeatedly discuss with everyone and complete my own sculpture works in this process. So time is very tight. Doing research, finding the parchment, and analyzing the typography, fonts, design preferences of that era took a lot of time as well.
Research: I have researched many books from the 16th century onwards and sources on book printing and design analysis. A team of thirteen people, including the instructor and I, had many discussions on our understanding and views on "time." My sculpture's concept originates from the natural phenomenon of ice melting into the water. The design combines sixteenth-century book design elements with modern technology, making the book design itself embody a concept of "crossing time."
Inspiration: When people look at the ice, they cannot see the melting change immediately. It is like they could not feel the movement of time when they were young. When people start to realize the changes, it will be more obvious that the melting speed will be faster. The ice will melt into the water at the end. The ice will finally become water, left on the ground, but the water print will leave on the surface. Although it is the end, it still leaves something behind to the world.
Project Duration: This project started in February 2020 in New York and finished in April 2020 in New Yoke, and won the silver award of Graphis New Talent 2021 in New York.
Operation Flow: This is a collective book design project for thinking and discussing "time" and sculpture-making with the letter "time." My time sculpture started with the natural phenomenon of ice melting into the water. I want the audience to experience the passage of time. Referring to the parchment design in the early 16th century, I use ancient design elements to combine with modern technology. In the end, I got a collective book of thoughts and discussions on "time" and sculpture works that spanned time.
Patents: Copyrights belong to Yuechen Guan, 2020.
Image Credits: Image#1: Photographer Zona Yuechen Guan
Image#2: Photographer Zona Yuechen Guan
Image#4: Photographer Zona Yuechen Guan
Image#5: Photographer Zona Yuechen Guan
Video Credit: Film, photograph, edit by Zona Yuechen Guan/Music by Andigold