Coway Centre d'expérience client by IQI Concept

Coway Centre d'expérience client by IQI Concept is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design d'Intérieur Competition Category.

BronzeIntérieur· 2022

Coway Centre d'expérience client

by IQI Concept

Client: IQI Concept

A' Design Award de Bronze Winner in Intérieur Category

14,399

Verified Award Winner

Verify Award Status for #136737

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Coway Centre d'expérience client

Le Coway Experience Centre est un centre d'expérience client situé à Kuala Lumpur, en Malaisie. Cet espace de 2 210 pieds carrés présente des produits et services dédiés à la pureté de l'eau et de l'air, à la qualité du sommeil et à l'hygiène des sanitaires. Le centre se divise en cinq zones : Brand Heritage (patrimoine de la marque), Water Care (soin de l'eau), Air Care (soin de l'air), Living Care (soin du cadre de vie) et Service Care (soin du service). Des projecteurs à écran tactile, des dispositifs électroniques flexibles et des écrans de télévision permettent d'actualiser aisément les contenus affichés. Les teintes blanches, bleues et noires ainsi que les lignes courbes, déclinées en bois et en finitions blanches, évoquent l'eau et l'air. Une station de filtration de l'eau constitue le point focal de la section Water Care.

The Recognition

About the A' Design Award de Bronze

Coway Centre d'expérience client est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Coway Centre d'expérience client est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Coway Centre d'expérience client satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Dimensions & Packaging: 2210 sqft
Tags: experience centre, curves, nature, clean, commercial space, digital
Production Technology: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Design Challenge: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Research: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspiration: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Project Duration: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Operation Flow: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Team Members: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Image Credits: Photographer: David Yeow