Deep Memory Design intérieur d'un espace de vente by Holf Chen

Deep Memory Design intérieur d'un espace de vente by Holf Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design d'Intérieur Competition Category.

BronzeIntérieur· 2022

Deep Memory Design intérieur d'un espace de vente

by Holf Chen

Client: China Overseas Properties

A' Design Award de Bronze Winner in Intérieur Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Deep Memory Design intérieur d'un espace de vente

Deep Memory est un espace de vente situé à Dalian, en Chine, d'une surface de 980 mètres carrés. La conception prend pour point de départ la texture urbaine de Dalian, une ville où se rencontrent les styles architecturaux orientaux et occidentaux. Un langage spatial contemporain est employé pour exprimer une mémoire locale profonde et une nouvelle vie locale. Le marbre, le placage de bois, les tissus rigidifiés et les matériaux brossés se conjuguent à des lustres artistiques et au cristal de verre, créant un équilibre entre surfaces brutes et délicates. En raison de l'ampleur du projet, l'intérieur a été étudié à travers des maquettes successives et un appartement témoin réalisé sur site.

The Recognition

About the A' Design Award de Bronze

Deep Memory Design intérieur d'un espace de vente est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Deep Memory Design intérieur d'un espace de vente est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Deep Memory Design intérieur d'un espace de vente satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dalian, where the project is located, is a city with a fusion of Eastern and Western architectural styles. The Gothic architecture is elegant and chic, and the oriental traditional bluestone roads can be seen everywhere. Walking through such a magical urban texture, the exotic and local customs are intertwined, which is the temperament of the locals. Buildings from different periods have retained their unique forms, combining East and West, old and new.
Dimensions & Packaging: Project Area:980 sqm Category: Sales Center
Tags: Sales Center, Interior design, holf design
Production Technology: Marble, wood veneer, stiffe
ned fabric, brushed material
Design Challenge: Due to the large scale of the space, it's difficult to control the overall spatial scale. At the early stage, the design team specially experimented the interior space model many times and built a partial sample room of the project on site with the construction team so as to achieve the best spatial effects of the whole project.
Research: The ingenious use of matching materials in the project; artistic chandeliers, glass crystal, wood veneer, stone and other materials cooperate with each other to find a dialogue between nature and the ground, between organic and minimalist, and produce unique natural aesthetics. In such a large space, the natural air and rhythm, the arrogance and rhythm of the lake and the sea, people can look inside and enjoy it calmly.
Inspiration: This project takes the urban texture of Dalian as the design origin, and uses contemporary spatial language to describe "deep memory, local new life", the new and the old in the space, the typo and false in the composition, the realism and the intention, and outlines an aura. place to flow.
Project Duration: From January 2021 to June 2021; in Dalian
Operation Flow: The rough stones, the language of the growing pine trees, and the compositional charm of the space are all images of the deep local memory and the free growth of the local culture.”
Art chandelier, glass crystal, veneer, stone and other materials are used ingeniously and cooperate with each other to find a dialogue between roughness and delicacy, organic and minimalist, and generate an aesthetic magnetic field space.
Team Members: Holf Chen；Yani Hong
Image Credits: Qiwen photography