Galaxy Command HQ of ACG Boutique phare by Rich Honour International Designs Co., Ltd

Galaxy Command HQ of ACG Boutique phare by Rich Honour International Designs Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design d'Intérieur Competition Category.

BronzeIntérieur· 2022

Galaxy Command HQ of ACG Boutique phare

by Rich Honour International Designs Co., Ltd

A' Design Award de Bronze Winner in Intérieur Category

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Verified Award Winner

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Colors

The Design

About Galaxy Command HQ of ACG Boutique phare

Le Galaxy Command HQ d'ACG est une boutique phare située à Taipei, à Taïwan, qui occupe 232 mètres carrés au premier niveau d'un centre commercial. L'espace présente des produits d'animation, de bande dessinée et de jeux vidéo selon une organisation narrative plutôt que par marque. Le parcours client traverse cinq zones : un hall dédié aux expositions thématiques, un comptoir d'accueil pour le service à la clientèle, un centre d'armement consacré aux accessoires de personnages, la Muse Room en tant qu'espace de transition, et une zone périphérique conçue comme une cité-tunnel réfléchissante. Les graphismes manga, les matériaux réfléchissants et les couleurs unies évoquent la superposition de plusieurs mondes.

The Recognition

About the A' Design Award de Bronze

Galaxy Command HQ of ACG Boutique phare est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Galaxy Command HQ of ACG Boutique phare est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Galaxy Command HQ of ACG Boutique phare satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensions & Packaging: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Tags: ACG, MAG, E-Muse
Production Technology: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Design Challenge: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Research: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiration: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Project Duration: Oct.2020~May.2021 in Taipei, Taiwan.
Operation Flow: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Team Members: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee