Figura Image de marque, design d'emballage by Anja Zambelli Colak

Figura Image de marque, design d'emballage by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fer in Design Graphique Competition Category.

FerGraphisme· 2022

Figura Image de marque, design d'emballage

by Anja Zambelli Colak

Client: Zambelli Brand Design

A' Design Award de Fer Winner in Graphisme Category

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Verified Award Winner

Verify Award Status for #137540

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Colors

The Design

About Figura Image de marque, design d'emballage

Figura est un projet d'image de marque et de design d'emballage pour une gamme de délices méditerranéens, comprenant des gâteaux de figues, des chocolats et des huiles d'olive. L'identité repose sur une icône de figue stylisée en ballon dirigeable, une référence au voyage et aux racines méditerranéennes du fondateur de la marque. Des tonalités dorées, violettes et vertes représentent les ingrédients principaux. Des motifs de feuilles de figuier, de vagues et d'écailles de poisson évoquent la Méditerranée. Les étiquettes et les emballages en papier sont imprimés en couleurs Pantone sur papier Fedrigoni, avec un marquage à chaud doré. Ce design fait découvrir les produits au marché asiatique.

The Recognition

About the A' Design Award de Fer

Figura Image de marque, design d'emballage est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Figura Image de marque, design d'emballage est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Figura Image de marque, design d'emballage est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak