Argent Graphisme · 2022
Sxdesign Identité de marque
by Sxdesign
- A' Design Award d'Argent 2022 in Graphisme
- CLIENT: Sxdesign
- Estimated Number of Design Views: 45,910
- Verification code 5F2A92B8B9 · Verify this award
Colors
About Sxdesign Identité de marque
Sxdesign est une identité de marque créée pour un studio de design établi à Pékin, en Chine. Chaque détail du logo respecte un rapport de 1:1,414, ce qui confère à la marque une apparence compacte et équilibrée. De petits éléments graphiques placés dans les angles évoquent des guillemets et encadrent les rectangles du logo. Cette disposition rend la marque symétrique et suggère la citation, le marquage et l'interprétation du langage et des idées. Grâce à l'animation graphique, le logo peut également se déployer pour former le nom du studio en caractères chinois traditionnels, reliant ainsi tradition et design contemporain.
About the A' Design Award d'Argent
Sxdesign Identité de marque est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Sxdesign Identité de marque est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Sxdesign Identité de marque est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Press Kit
- Unique Properties
- The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
- Dimensions & Packaging
- It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs. - Tags
- Brand Identity, Chinese, Modern, Traditional, Orange, Language
- Production Technology
- Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
- Design Challenge
- The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
- Research
- Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
- Inspiration
- As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
- Project Duration
- Fr. November 2021 to January 2022, Beijing, China.
- Operation Flow
- The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
- Patents
- Sxdesign
- Image Credits
- Sxdesign
