Now Illustration de pochette d'album by Yijia Xie

Now Illustration de pochette d'album by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fer in Design Graphique Competition Category.

FerGraphisme· 2022

Now Illustration de pochette d'album

by Yijia Xie

Client: Yijia Xie

A' Design Award de Fer Winner in Graphisme Category

10,742

Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Illustration de pochette d'album

Now est un projet de design d'album conçu pour un musicien dont les six chansons racontent des histoires de rêves, de croissance et d'amour. Un caractère chinois porteur de sens a été extrait de chaque titre de chanson, comme Univers, Pluie, Croire, Yeux, Lune et Étoile. Ces caractères sont associés au collage numérique et au codage génératif. Les éléments sélectionnés sont introduits dans un programme informatique qui génère des milliers de graphismes différents, de sorte que chaque emballage est unique. Le format carré mesure 4,25 sur 4,25 pouces. Le projet comprend six designs de pochette, un livret de paroles et l'emballage de l'album.

The Recognition

About the A' Design Award de Fer

Now Illustration de pochette d'album est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Now Illustration de pochette d'album est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Now Illustration de pochette d'album est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie