Amplifying Identity Design d'intérieur de bureaux by DB and B Pte Ltd

Amplifying Identity Design d'intérieur de bureaux by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Design d'Intérieur Competition Category.

ArgentIntérieur· 2022

Amplifying Identity Design d'intérieur de bureaux

by DB and B Pte Ltd

Client: DB&B Pte Ltd

A' Design Award d'Argent Winner in Intérieur Category

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Verified Award Winner
Verify Award Status for #137777

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The Design

About Amplifying Identity Design d'intérieur de bureaux

Amplifying Identity est un projet d'aménagement intérieur de bureaux situé à Asia Square, à Singapour. L'espace de travail se déploie sur trois étages et couvre une surface totale de 9 300 mètres carrés. Cinquante points de collaboration et cinq grandes salles de réunion sont répartis sur les différents niveaux afin de favoriser le travail flexible et hybride. Des graphismes environnementaux sur mesure habillent les couloirs et les surfaces murales pour illustrer la culture de l'entreprise, ses principes de leadership et son histoire. Des moquettes issues de matériaux durables, une peinture à faible teneur en composés organiques volatils et un éclairage zoné permettent de limiter l'impact environnemental.

The Recognition

About the A' Design Award d'Argent

Amplifying Identity Design d'intérieur de bureaux est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Amplifying Identity Design d'intérieur de bureaux est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Amplifying Identity Design d'intérieur de bureaux est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensions & Packaging: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tags: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Production Technology: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Design Challenge: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Research: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiration: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Project Duration: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Team Members: Ricardo Celis
Victor Wong
Image Credits: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/