Cherish Food Série d'illustrations by Chunli Zhou

Cherish Food Série d'illustrations by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fer in Design Graphique Competition Category.

FerGraphisme· 2022

Cherish Food Série d'illustrations

by Chunli Zhou

Client: Northeastern University of China

A' Design Award de Fer Winner in Graphisme Category

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Verified Award Winner

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Colors

The Design

About Cherish Food Série d'illustrations

Cherish Food est une série d'illustrations consacrée à la préservation des aliments. La série retrace la croissance des céréales dans l'ordre chronologique, des semailles au printemps à la croissance en été, jusqu'à la récolte en automne. Les variations saisonnières des couleurs et de l'imagerie créent un effet de superposition progressive. Des expressions idiomatiques chinoises sont associées aux dessins pour exprimer la difficulté d'obtenir le grain. Les œuvres sont réalisées à l'aide d'un logiciel de dessin vectoriel et imprimées avec un grand souci du détail. La série peut être utilisée dans la presse écrite, sur Internet et en animation.

The Recognition

About the A' Design Award de Fer

Cherish Food Série d'illustrations est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Cherish Food Série d'illustrations est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Cherish Food Série d'illustrations est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 'Cherish Food' illustration illustrates the concept of food conservation through a series of aesthetically pleasing food-growing illustrations that have an overall character of expressiveness, creativity, design and application. Compared to traditional food conservation posters and illustrations, this design uses time as a breakthrough to narrate food conservation in chronological order, making the illustrations more holistic.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: Save food, Cherish food, Food conservation, Savings, Valuable,
Production Technology: This series of illustrations and expressions is drawn by illustrator vector design software. It has been produced by a high level of printing and manufacturing technology to show the detail of the beautiful and delicate illustrations, which can also be used in a variety of media for promotional purposes. The hope is to show the great impact of art while demonstrating the charm of the illustrations themselves.
Design Challenge: This 'Cherish Food' illustration is designed to reflect the growing process of grains, incorporating Chinese 'idioms' in the design and using them to reflect the hard-won nature of grain. The final blend of connotation and aesthetics is achieved through translation and procreate software.
Research: Cherish Food is one of our traditional virtues and is useful in the construction of the contemporary concept of sustainable development, which is represented by the fact that food is an important part of 'clothing, food, housing and transport'. The illustration shows the growth of food in chronological order, which makes the purpose of the design more intuitive and clear to the viewer. This contributes to our aim of urging people to save food and promote the concept of sustainable development.
Inspiration: Art is a sensual vehicle that reflects life and culture. This Cherish Food llustration design Contains Spring,the season for sowing seeds,Summer,the season of growth,Autumn, the season of harvest,shows the growing process of grains through the changing seasons of spring,summer and autumn. The combination of time, idiom and illustration techniques presents a unique aesthetic that reflects a sense of progressive layering. It can be applied to a variety of expressions, such as the internet, print media and animation.
Project Duration: The project starts in December 2021 at Northeastern University in Shenyang, Liaoning Province, China and ends in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
Operation Flow: The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
Team Members: Instructor: Huo Kai , Designer: Zhou Chunli
Image Credits: Image #1 : Illustration Chunli Zhou 2022.
Image #2 : Illustration Chunli Zhou 2022.
Image #3 : Illustration Chunli Zhou 2022.
Image #4 : Illustration Chunli Zhou 2022.