Abstract Illustrations Le Kit De Conception De Marque D'illustrations Abstraites by Nargiza Usmanova

Abstract Illustrations Le Kit De Conception De Marque D'illustrations Abstraites by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fer in Design Graphique Competition Category.

FerGraphisme· 2022

Abstract Illustrations Le Kit De Conception De Marque D'illustrations Abstraites

by Nargiza Usmanova

Client: TELS Group

A' Design Award de Fer Winner in Graphisme Category

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Verified Award Winner

Verify Award Status for #139164

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Colors

The Design

About Abstract Illustrations Le Kit De Conception De Marque D'illustrations Abstraites

L'inspiration pour créer des illustrations uniques pour le kit de marque annuel était la recherche à long terme d'un style abstrait unique. Nous avons créé 10 compositions formelles différentes avec des lignes dynamiques et impétueuses dans des palettes contrastées. La principale différence dans le projet est la création d'illustrations conceptuelles de marque pour tous les produits promotionnels. Toutes les illustrations sont dessinées à la main selon la technique de la gouache. Des compositions formelles coloristiques dans un style linéaire minimaliste aident les produits à se démarquer d'un certain nombre d'autres exemples concurrents.

The Recognition

About the A' Design Award de Fer

Abstract Illustrations Le Kit De Conception De Marque D'illustrations Abstraites est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Abstract Illustrations Le Kit De Conception De Marque D'illustrations Abstraites est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Abstract Illustrations Le Kit De Conception De Marque D'illustrations Abstraites est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova