Drive2Extremes Multivision Œuvre photographique by Florian W. Mueller

Drive2Extremes Multivision Œuvre photographique by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Photographie Competition Category.

ArgentPhotographie· 2022

Drive2Extremes Multivision Œuvre photographique

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

A' Design Award d'Argent Winner in Photographie Category

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Colors

The Design

About Drive2Extremes Multivision Œuvre photographique

Drive2Extremes Multivision est une série d'œuvres photographiques qui réunit deux paysages extrêmes au sein d'une même image. La Porsche Taycan Cross Turismo a d'abord été photographiée sur une tourbière gelée en Laponie, au nord du cercle polaire arctique. Deux semaines plus tard, la voiture a été placée dans la même position par rapport à l'appareil photo, et sous une position solaire similaire, dans le désert d'Arabie, aux Émirats arabes unis. Les deux vues ont ensuite été fusionnées grâce à des techniques d'exposition multiple. L'objectif était de réunir en une seule image les paysages polaires et désertiques. Les œuvres ont été produites en plusieurs formats.

The Recognition

About the A' Design Award d'Argent

Drive2Extremes Multivision Œuvre photographique est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Drive2Extremes Multivision Œuvre photographique est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Drive2Extremes Multivision Œuvre photographique est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori