Transam Carriers Identité de marque by Maksim Zinchuk

Transam Carriers Identité de marque by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2022

Transam Carriers Identité de marque

by Maksim Zinchuk

Client: NUMZ Graphics

A' Design Award de Bronze Winner in Graphisme Category

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Verified Award Winner

Verify Award Status for #139409

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Colors

The Design

About Transam Carriers Identité de marque

Transam Carriers est une identité de marque créée pour un prestataire de services de transport et de logistique établi à Toronto, au Canada. L'identité s'articule autour du Zubr, ou bison d'Europe, un animal originaire d'Europe de l'Est qui symbolise le caractère unique et la puissance. La tête de l'animal s'inscrit dans un triangle, et une police de caractères sur mesure inclinée confère au logo une allure dynamique. Le jaune et le noir constituent les deux couleurs principales. Le style est décliné sur les camions de l'entreprise, le site web, les réseaux sociaux, la papeterie, la publicité et les produits promotionnels. Les triangles jaunes présents dans les éléments graphiques rendent la marque immédiatement reconnaissable au sein du secteur.

The Recognition

About the A' Design Award de Bronze

Transam Carriers Identité de marque est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Transam Carriers Identité de marque est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Transam Carriers Identité de marque satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensions & Packaging: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tags: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Production Technology: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Design Challenge: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Research: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiration: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Project Duration: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Operation Flow: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Team Members: Designer: Maksim Zinchuk
Image Credits: Maxim Zinchuk, NUMZ Graphics