Primary Residence Identité de marque by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fer in Design Graphique Competition Category.
FerGraphisme· 2022
Primary Residence Identité de marque
Client: Evleen
A' Design Award de Fer Winner in Graphisme Category
Verified Award Winner
Verify Award Status for #140254The Design
About Primary Residence Identité de marque
Primary Residence est un système d'identité visuelle conçu pour une marque pluridisciplinaire. Le projet est né d'une exploration typographique reliant le style du mouvement Bauhaus à des formes architecturales abstraites. Le logo s'inspire du caractère chinois « Ju », qui signifie espace de vie, et se compose de trois bandes déclinées dans les couleurs primaires : rouge, jaune et bleu. Le nom Primary Residence fait référence à la fois à ces couleurs et à la signification du foyer à une époque marquée par l'isolement. L'identité est déclinée sur une brochure, une carte de visite et une papeterie imprimée sur papier texturé.
The Recognition
About the A' Design Award de Fer
Primary Residence Identité de marque est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Primary Residence Identité de marque est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Primary Residence Identité de marque est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
- Dimensions & Packaging
- Main:1080px*1080px, the ration is 1:1
- Tags
- Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
- Production Technology
- Will print on the textured paper that gives the prints the touch feeling.
- Design Challenge
- How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
- Research
- The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
- Inspiration
- The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.
The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character. - Project Duration
- Started logo design in July 2021, finished in Feb 2022
- Operation Flow
- A visual design identity that takes the viewer to know this brand and the messages behind it.
- Image Credits
- Evleen Huang
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