Conlia Home Image Store Design d'intérieur commercial by Zehua Zheng

Conlia Home Image Store Design d'intérieur commercial by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design d'Intérieur Competition Category.

BronzeIntérieur· 2022

Conlia Home Image Store Design d'intérieur commercial

by Zehua Zheng

Client: Conlia Home

A' Design Award de Bronze Winner in Intérieur Category

9,027

Verified Award Winner

Verify Award Status for #140278

View at A' Design Award Press Release Award Badge

Colors

The Design

About Conlia Home Image Store Design d'intérieur commercial

Le Conlia Home Image Store est un intérieur commercial conçu pour une marque d'ameublement à Jiangmen, en Chine. Le projet s'inspire de l'architecture traditionnelle chinoise et de la vie de famille orientale. Le bois brut et l'acier inoxydable évoquent les fermes de charpente et les claustras de fenêtres. Les panneaux de polypropylène, le tissage de rotin et les textiles souples apportent une texture naturelle. Un plan semi-ouvert et symétrique relie l'intérieur et l'extérieur. Les zones fonctionnelles sont connectées plutôt que totalement séparées, ce qui crée un espace en strates. Des modules scénographiques thématiques présentent différentes ambiances de pièces et favorisent une expérience d'achat sereine.

The Recognition

About the A' Design Award de Bronze

Conlia Home Image Store Design d'intérieur commercial est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Conlia Home Image Store Design d'intérieur commercial est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Conlia Home Image Store Design d'intérieur commercial satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
Tags: Natural, comfortable, oriental features, domesticity, elegant household items
Production Technology: The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
Design Challenge: 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life.
Research: The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
Inspiration: The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.
Project Duration: Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
Operation Flow: 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.
Team Members: Designer: ZE HUA ZHENG
Designer: WANG YING PAN