Joy of Playing Identité de marque by Squared

Joy of Playing Identité de marque by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2022

Joy of Playing Identité de marque

by Squared

Client: Balin

A' Design Award de Bronze Winner in Graphisme Category

15,515

Verified Award Winner

Verify Award Status for #140424

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Colors

The Design

About Joy of Playing Identité de marque

Joy of Playing est une identité de marque créée pour Balin, une entreprise qui fabrique des jouets pour enfants. L'identité englobe le logo, les supports de marque, le packaging ainsi que les couleurs et les formes des jouets et des personnages. Le langage visuel est minimaliste, avec des formes simples, une palette chromatique réduite et des illustrations à l'aquarelle. Chaque personnage-jouet possède un nom et une histoire, ce qui aide les enfants à nouer un lien affectif avec lui. Les matériaux retenus comprennent le bois, le contreplaqué, le papier, le coton biologique ainsi que des peintures à base d'eau et d'origine végétale.

The Recognition

About the A' Design Award de Bronze

Joy of Playing Identité de marque est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Joy of Playing Identité de marque est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Joy of Playing Identité de marque satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska