Or Graphisme · 2022
Biblioteche di Roma Identité de marque
- A' Design Award d'Or 2022 in Graphisme
- CLIENT: Sistema Biblioteche di Roma
- Estimated Number of Design Views: 93,651
- Verification code 34447793AD · Verify this award
Colors
About Biblioteche di Roma Identité de marque
Biblioteche di Roma est une identité de marque créée pour le réseau des bibliothèques publiques de la ville de Rome. Cette identité célèbre le vingt-cinquième anniversaire du réseau et vise à exprimer l'innovation et l'accessibilité. Le logo historique représentait un livre fermé posé sur le côté. Le nouveau symbole montre un livre ouvert qui peut également se lire comme la première lettre du nom. Le signe graphique est épuré et essentiel. L'identité est déclinée sur le système de papeterie, les points de contact numériques, la publicité, les médias extérieurs et la signalétique.
About the A' Design Award d'Or
Biblioteche di Roma Identité de marque est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Biblioteche di Roma Identité de marque est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Biblioteche di Roma Identité de marque crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.
Press Kit
- Unique Properties
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensions & Packaging
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tags
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Production Technology
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Design Challenge
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Project Duration
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Operation Flow
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patents
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Image Credits
- Ragu Communication
