Designthinkers Supports de Conférence by Liying Wang

Designthinkers Supports de Conférence by Liying Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2023

Designthinkers Supports de Conférence

by Liying Wang

Client: Academy of Art University

A' Design Award de Bronze Winner in Graphisme Category

9,791

Verified Award Winner

Verify Award Status for #141209

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Designthinkers Supports de Conférence

L'objectif est de créer des supports de conférence raffinés qui résonnent avec le thème annuel. Le domaine du design ressemble souvent à un labyrinthe, où les designers naviguent dans des chemins complexes, rencontrant des voies erronées, des conclusions imprévues et des territoires inexplorés. Liying Wang s'efforce d'utiliser le labyrinthe comme représentation emblématique des subtilités du parcours de design. À travers cette approche, le processus complexe de design et de création est envisagé, dans le but de susciter des sentiments comparables au sein du public.

The Recognition

About the A' Design Award de Bronze

Designthinkers Supports de Conférence est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Designthinkers Supports de Conférence est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Designthinkers Supports de Conférence satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging: Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration: The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang