Second Hand Life Série d'affiches by Yilin Wang

Second Hand Life Série d'affiches by Yilin Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2023

Second Hand Life Série d'affiches

by Yilin Wang

Client: Zhejiang Sci-Tech University

A' Design Award de Bronze Winner in Graphisme Category

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Colors

The Design

About Second Hand Life Série d'affiches

Second Hand Life est une série d'affiches qui traite de la manière dont les individus reçoivent une information fragmentée. La série comprend vingt affiches au format A3, agencées de façon à composer un visuel principal unique, et s'accompagne d'un livre monté et relié. Le langage y est transposé en graphisme visuel par le biais du code binaire, où les symboles un et zéro désignent également le vrai et le faux dans les opérations logiques. Ce lien illustre la façon dont le jugement se construit à partir de l'information que l'on accepte. Les affiches et le livre invitent à porter une attention plus soutenue à un enjeu de société, car une vision fragmentée de l'information peut se substituer à une vision complète.

The Recognition

About the A' Design Award de Bronze

Second Hand Life Série d'affiches est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Second Hand Life Série d'affiches est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Second Hand Life Série d'affiches satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.