Tathra Eco Camp L'identité De La Marque par Amanda Dempster

Le design Tathra Eco Camp L'identité De La Marque par Amanda Dempster est un lauréat très estimé du prestigieux 2023 A' Design Award de Fer dans la catégorie Design Graphique.

FerGraphisme· 2023

Tathra Eco Camp L'identité De La Marque

par Amanda Dempster

Client : Amanda Dempster

Lauréat du A' Design Award de Fer dans la catégorie Graphisme

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Couleurs

Le Design

À propos de Tathra Eco Camp L'identité De La Marque

Après avoir été détruit lors des feux de brousse dévastateurs en Australie, le Tathra Eco Camp avait besoin d'une identité symbolique qui raconte une histoire de rajeunissement, d'histoire et d'immersion naturelle. Les propriétaires recherchaient une suite de marque qui rendrait hommage à l'histoire unique de la terre tout en honorant son importance culturelle et son engagement en faveur de l'écotourisme. Le style et les représentations de la marque qui en résultent reflètent l'attrait naturel du camp et rendent hommage au paysage renouvelé avec les cernes d'arbres emblématiques et la palette de couleurs unique symbolisant la croissance, l'histoire et le rajeunissement de la destination.

La Reconnaissance

À propos du A' Design Award de Fer

Tathra Eco Camp L'identité De La Marque est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Tathra Eco Camp L'identité De La Marque est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Tathra Eco Camp L'identité De La Marque est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Dimensions & Emballage: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Mots-Clés: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Technologie de Production: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Défi de Conception: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Recherche: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspiration: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Durée du Projet: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Flux Opérationnel: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Brevets: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Membres de l'Équipe: Amanda Dempster
Crédits Images: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)