Spot On L'installation Lumineuse Interactive par Responsive Spaces and Michael Holzer

Le design Spot On L'installation Lumineuse Interactive par Responsive Spaces and Michael Holzer est un lauréat très estimé du prestigieux 2023 A' Design Award d'Or dans la catégorie Installation.

OrInstallation· 2023

Spot On L'installation Lumineuse Interactive

par Responsive Spaces and Michael Holzer

Client : Creative Region / City of Linz

Lauréat du A' Design Award d'Or dans la catégorie Installation

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Couleurs

Le Design

À propos de Spot On L'installation Lumineuse Interactive

Les vitrines vides sont ennuyeuses. En particulier en raison de la pandémie de Covid-19, les vitrines vides sont devenues une question encore plus urgente pour la ville de Linz. Mais en particulier, dans les endroits privilégiés de la ville, ces espaces sont également des zones de présentation inutilisées qui peuvent entre-temps être utilisées à bon escient. C'est pourquoi cette installation de vitrine unique et le concept de "Spot On" derrière lui ont été développés. Les installations lumineuses interactives transforment les fenêtres vides en œuvres d’art attrayantes et extraordinaires, tout en offrant aux entreprises locales une scène temporaire précieuse. Nous. Amour. Linz.

La Reconnaissance

À propos du A' Design Award d'Or

Spot On L'installation Lumineuse Interactive est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Spot On L'installation Lumineuse Interactive est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Spot On L'installation Lumineuse Interactive crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Dimensions & Emballage: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Mots-Clés: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Technologie de Production: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Défi de Conception: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Recherche: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspiration: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Durée du Projet: Since August 2021 in Linz
Flux Opérationnel: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Membres de l'Équipe: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Crédits Images: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus