It Is In Your Genes Identité Dynamique by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design Graphique Competition Category.
BronzeGraphisme· 2023
It Is In Your Genes Identité Dynamique
by Bianka Foldi and Robert Valoczi
Client: Genecontact
A' Design Award de Bronze Winner in Graphisme Category
Verified Award Winner
Verify Award Status for #144669The Design
About It Is In Your Genes Identité Dynamique
Cette identité de marque a été créée pour un service de génotypage permettant de détecter une prédisposition à d'éventuelles maladies génétiques. Tout comme la structure de l'ADN, le concept de conception repose également sur un système de codes, à savoir des codes Morse spécialement conçus représentant les lettres de l'alphabet. N'importe quel mot peut être visualisé de cette façon, transformant un logo statique en une identité dynamique. Le logo, qui est le nom du Client écrit selon les codes, reprend la forme de la structure en double hélice de l'ADN. C'est ainsi que l'activité du Client se reflète tant conceptuellement que visuellement dans l'identité.
The Recognition
About the A' Design Award de Bronze
It Is In Your Genes Identité Dynamique est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. It Is In Your Genes Identité Dynamique est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. It Is In Your Genes Identité Dynamique satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Tags
- dynamic brand identity, flexible brand identity, brand identity
- Production Technology
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Inspiration
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Project Duration
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- Team Members
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
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