KK-Park Système de signalétique by Yi Zhang

KK-Park Système de signalétique by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2023

KK-Park Système de signalétique

by Yi Zhang

Client: Value Design and Consulting (Shenzhen) Co., Ltd.

A' Design Award d'Argent Winner in Graphisme Category

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Verified Award Winner

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Colors

The Design

About KK-Park Système de signalétique

KK-Park est un système de signalétique conçu pour un îlot culturel et de loisirs à Yancheng, en Chine. Le site, un ancien terrain de jeux, a été réaménagé pour devenir un lieu d'échanges culturels entre la Chine et la Corée du Sud. Le design réinterprète des éléments coréens, notamment les rubans du costume traditionnel coréen, la palette chromatique traditionnelle appelée Obangsaek et les traits des caractères coréens. Les panneaux épousent la boucle en forme de ruban du site. De hauts panneaux d'orientation se dressent près de chaque entrée afin de guider les visiteurs. Les panneaux sont réalisés en acier inoxydable cintré, préfabriqués puis installés sur site.

The Recognition

About the A' Design Award d'Argent

KK-Park Système de signalétique est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. KK-Park Système de signalétique est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. KK-Park Système de signalétique est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
Dimensions & Packaging: 2200mm x 500mm x 665mm/5mm thick stainless steel bending
Tags: Signage, Commercial Street, public space, redevelopment, Culture
Production Technology: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
Design Challenge: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
Research: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
Inspiration: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
Project Duration: Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
Operation Flow: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
Team Members: Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
Image Credits: Updesign