The Stroke La Tasse À Café Typographique by Yiannis Ghikas

The Stroke La Tasse À Café Typographique by Yiannis Ghikas is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Ustensiles de Cuisine Competition Category.

BronzeUstensiles de Cuisine· 2023

The Stroke La Tasse À Café Typographique

by Yiannis Ghikas

Client: Letteres

A' Design Award de Bronze Winner in Ustensiles de Cuisine Category

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Verified Award Winner

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Colors

The Design

About The Stroke La Tasse À Café Typographique

Fabriquée à partir de porcelaine blanche fine et conçue selon le principe du nombre d'or, la tasse typo révèle un symbole typographique d'importance céleste à chaque gorgée que vous prenez. Cette tasse fait partie d'une série d'objets décoratifs et fonctionnels qui incarnent des pratiques hautement artistiques avec des détails subtils mais distincts et une touche typographique. Située dans la police Centro de Parachute Typefoundry, cette tasse typo offre un esprit profond et émouvant avec un mélange éclectique de caractères, de design industriel et de longues expérimentations. Un hommage au besoin universel de connectivité, d’unité et de paix de l’humanité.

The Recognition

About the A' Design Award de Bronze

The Stroke La Tasse À Café Typographique est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. The Stroke La Tasse À Café Typographique est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. The Stroke La Tasse À Café Typographique satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an extra fine porcelain product designed under the golden ratio principle to provide aesthetics and functionality that adhere to strict mathematical laws as well as a hands-on balanced experience.
From the proportions of nautilus shells through tree leaves, pine cone seeds or sunflower spirals to the work of trailblazing artists like Le Corbusier and Salvador Dali, the golden ratio conquered the world of aesthetics as a proportion by default pleasing to the eye.
This mug is a typographic object of desire and one that introduces its owner to a symbol of celestial importance across the passage of time, implementing a unique stroke that terminates with a sharp slit into the porcelain.
Dimensions & Packaging: Capacity:325 ml
Packaging: H:12 x W:8 x D:8 (cm)
Packaged weight: 350 g
Weight: 210 g
Dimensions: H 10.0cm (Diameter 8.0cm)

Suitable for use with hot/cold drinks. Microwave safe. Dishwasher safe.
Tags: mug, typography, type, porcelain, golden ratio, at symbol, typographic
Production Technology: Made with extra fine white porcelain. Matte on the outside, glossy on the inside. Letteres (the brand name of these products) signature logo silkscreen printed in silver on the inner side. This mug is delivered inside its own custom box, which is made out of recycled brown, white and black paper. The package includes a booklet with full description, historical references, production process and specifications.
Inspiration: The 'sine qua non’ of digital living thanks to e-mail addresses and social media handles, the at symbol has been proclaimed by Moma as “the defining symbol of the computer age”. This coffee mug provides a deep soulful spirit with an eclectic mix of type, industrial design, and long experimentation. An homage to humanity’s universal need for connectivity, unity, and peace, whilst blessed by the Golden Ratio principle.
Project Duration: Project duration: Two years
Location: Athens, Greece
Operation Flow: Charmingly moulded at the bottom of this premier product, The at symbol offers an excellent excuse to kickstart discussion, a means to address one another with the mug at hand as you lift it up and slowly sip your drink. What are you looking at?
Team Members: Designer: Yiannis Ghikas
Creative Director: Panos Vassiliou
Image Credits: Images and Video by: Math Studio