Blanc Water Identité de marque by Harel Koka is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fer in Design Graphique Competition Category.
FerGraphisme· 2023
Blanc Water Identité de marque
by Harel Koka
Client: Blanc
A' Design Award de Fer Winner in Graphisme Category
Verified Award Winner
Verify Award Status for #147826The Design
About Blanc Water Identité de marque
Blanc Water est une identité de marque créée pour une entreprise qui importe de l'eau des Alpes. Le logo associe un signe graphique évoquant les montagnes alpines à une typographie et à des couleurs puisées dans le paysage alpin. Le langage visuel, épuré et cohérent, est décliné sur les objets de l'entreprise ainsi que sur ses réseaux sociaux. L'intention était d'exprimer la force et la clarté à travers des formes simples. Cette identité confère à la marque une présence distinctive sur le marché et rend l'entreprise facilement reconnaissable.
The Recognition
About the A' Design Award de Fer
Blanc Water Identité de marque est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Blanc Water Identité de marque est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Blanc Water Identité de marque est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- in order to convey the idea of a brand that imports water from the alps, it was necessary to reflect its essence very strongly with the help of creating a new identity to express superiority and strength. the identity of blanc, in all its details, is related to the presence of the alpine landscape and the colors that arise from it, and therefore a consistent design language was created
- Dimensions & Packaging
- The logo and the coordinated design will be applied to all the company's objects and on social networks to create a design identity
- Tags
- campaign, concept, Branding, creative, Luxury, brand identity, Identity, graphic design
- Production Technology
- The idea was to create the symbol and colors of the Alps to illustrate the brand. A clean and vital graphic sign, perfect for an independent identity
- Design Challenge
- The need was to create a design language and branding for a company with a vision and high ambitions and to reflect the essence of a global and accessible company with health value, a challenge of identity and simplicity.
- Research
- The research work was done when all the details about the label were brought into consideration in order to assemble them all back into a creative concept
- Inspiration
- In this branding you can find the familiar Alps within the logo which combine with the typography and colors in a harmonious way that describe a sublime feeling of superiority as a prominent characteristic of a strong company with high vision and ambitions
- Project Duration
- The project was designed in December 2022 and submitted in February 2023 in Florence, Italy
- Operation Flow
- With the creation of a new identity that has a clear, precise, modern and well-characterized design, the brand has a much stronger impact on the consumer and the market, thereby distinguishing itself from its competitors and standing out as a brand with a clear vision that is available all over the world, and as a result, it can be easily recognized and used
- Patents
- Copyrights belong to Harel Koka, 2023
- Team Members
- Harel Koka
- Image Credits
- Freepik source
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