Ligne Roset Showroom de mobilier by Ruixue Liang

Ligne Roset Showroom de mobilier by Ruixue Liang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design d'Intérieur Competition Category.

BronzeIntérieur· 2023

Ligne Roset Showroom de mobilier

by Ruixue Liang

Client: Chongqing Micro Interior Design Co., Ltd.

A' Design Award de Bronze Winner in Intérieur Category

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Verified Award Winner

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Colors

The Design

About Ligne Roset Showroom de mobilier

Ligne Roset est l'aménagement intérieur d'un showroom de mobilier situé dans un centre commercial de Chongqing, en Chine. Le plan place le parcours client au cœur de la conception. Les produits sont disposés en ensembles qui simulent des pièces complètes, permettant ainsi aux visiteurs d'imaginer le mobilier dans leur propre intérieur. Un cheminement guidé mène de l'entrée jusqu'à chaque recoin de la boutique, rendant tous les produits visibles. Une seconde entrée s'ouvre en face de commerces voisins très fréquentés afin d'attirer davantage de visiteurs. Les registres wabi-sabi, moderne, light luxury et français se conjuguent, unifiés par une palette chromatique commune et des formes courbes.

The Recognition

About the A' Design Award de Bronze

Ligne Roset Showroom de mobilier est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Ligne Roset Showroom de mobilier est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Ligne Roset Showroom de mobilier satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in the Red Star Macalline Shopping Mall. From the beginning of the design, we reached a consensus with our client that the sales lines are the most important. The most we talked with our client is also about the plan layout and sales lines.
Dimensions & Packaging: In terms of spatial visual effects, the starting point of thinking is: the product is the protagonist, and the space exists to foil it. ligne roset's products are used in a wide variety of Spaces through the design team's design of several different tonalities to complement the various furniture products.
Tags: ligne roset,Modern,Wabi-sabi,Light Luxury,French
Production Technology: The layout of the store interior, set the route so that customers from the entrance, can naturally walk in the store to every corner, you can see all the products. The layout of the design team is to form a group, and these groups are scene simulation, they will allow customers to have immersive associations about the good effect of their own home association.
Design Challenge: Because there are several different styles and tonalities, it is important to know how they coexist and how they transition naturally. The method adopted by the design team is the local interpenetration of the modeling and the basic unity of the color, which can perfectly solve the problem of harmony.
Research: The design team used wabi-sabi, modern, light luxury, French style tonality. Wabi-sabi was chosen as the most important piece in the main entrance. Because next to the merchants are exquisite, luxurious tonality, so that they can have obvious differentiation, attract people's attention. At the same time in order to foil the characteristics of freehand space furniture, the design team here used a lot of curves, from the construction period, cost, construction difficulty and other factors, wabi-sabi wind is a more appropriate choice.
Inspiration: List the main display products according to the sales situation of the goods, and then carry out the layout and sales line design. The store is in a good location near the main entrance of the shopping mall, and there is the main toll desk of the shopping mall next to it, so there is no doubt that this is the main entrance of the store. At the same time, the sales situation of other merchants was observed. There were other merchants with great popularity nearby, but they were not furniture categories. The designer also set a gate entrance in the position opposite the merchants, which could attract more customers to achieve the purpose of drainage.
Project Duration: The project began in Chongqing in 2021 and will be completed in September 2021.
Operation Flow: List the main display products according to the sales situation of the goods, and then carry out the layout and sales line design. The store is in a good location near the main entrance of the shopping mall, and there is the main toll desk of the shopping mall next to it, so there is no doubt that this is the main entrance of the store. At the same time, the sales situation of other merchants was observed. There were other merchants with great popularity nearby, but they were not furniture categories. The designer also set a gate entrance in the position opposite the merchants, which could attract more customers to achieve the purpose of drainage.
Image Credits: Chongqing Micro Interior Design Co., Ltd.