Old Town of Lijiang Série d'illustrations by Ju Jijing

Old Town of Lijiang Série d'illustrations by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2023

Old Town of Lijiang Série d'illustrations

by Ju Jijing

Client: Northeastern University of China

A' Design Award d'Argent Winner in Graphisme Category

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Verified Award Winner

Verify Award Status for #148128

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Colors

The Design

About Old Town of Lijiang Série d'illustrations

La Vieille Ville de Lijiang est une série d'illustrations créée pour présenter et préserver la culture d'une cité ancienne de Chine. Les illustrations mettent en scène des éléments du patrimoine culturel, des scènes locales et des couleurs superposées dans un style national. Chaque image est réalisée à l'aide d'un logiciel de création vectorielle au format 800 sur 800 millimètres et reproduite grâce à une technologie d'impression de haute qualité. La série fait découvrir le patrimoine naturel et humain de Lijiang à travers un langage visuel adapté au goût contemporain. L'objectif est de sensibiliser le public à la culture des villages traditionnels et à sa protection.

The Recognition

About the A' Design Award d'Argent

Old Town of Lijiang Série d'illustrations est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Old Town of Lijiang Série d'illustrations est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Old Town of Lijiang Série d'illustrations est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022