Traveling in Virtual Space Conception de couverture de manuel scolaire by Miraen Design Team

Traveling in Virtual Space Conception de couverture de manuel scolaire by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Or in Éducation Competition Category.

OrÉducation· 2023

Traveling in Virtual Space Conception de couverture de manuel scolaire

by Miraen Design Team

Client: Mirae-N

A' Design Award d'Or Winner in Éducation Category

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The Design

About Traveling in Virtual Space Conception de couverture de manuel scolaire

« Voyage dans l'espace virtuel » est une conception de couverture destinée aux manuels scolaires du primaire. L'illustration se prolonge de la première à la quatrième de couverture afin d'évoquer un espace continu. Les élèves peuvent scanner la couverture à l'aide d'une application mobile pour activer un mode de réalité augmentée, dans lequel l'espace illustré réagit au toucher et s'enrichit de sons. Les couvertures sont réalisées avec des procédés de finition tels que le marquage à chaud couleur et le vernis sérigraphique en relief, afin de créer une sensation tridimensionnelle. Le design s'appuie sur des récits de voyage et des personnages familiers pour susciter la curiosité et favoriser un apprentissage fondé sur l'expérience.

The Recognition

About the A' Design Award d'Or

Traveling in Virtual Space Conception de couverture de manuel scolaire est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Traveling in Virtual Space Conception de couverture de manuel scolaire est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Traveling in Virtual Space Conception de couverture de manuel scolaire crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is the cover design for elementary school textbooks which enables experience based learning through the indirect travel in the space of the cover. The illustration was expressed from the front side of the cover to the rear side of it to provide the concept of space. It also made it possible for the students to think and imagine three dimensionally by enabling them to experience the virtual space with the usage of the AR that can be activated on the app.
Dimensions & Packaging: Frame 210 x 275mm
Height Social Studies 5-1 8.5mm, Social Studies 5-2 8.8mm, Social Studies 6-1 8.5mm, Social Studies 6-2 8mm, Math 5-1 10mm, Math 5-1 10mm, Math 5-2 10.5mm, Math 6-1 11mm, Math 6-2 9.5mm, Science 5-1 5mm, Science 5-2 6mm, Science 6-1 5mm, Science 6-2 5mm
AR experience is available both on Android and IOS
Tags: Textbook,Cover,Education,Branding
Production Technology: The cover was made with 3D feel to it which allows 3D-like thinking and imagination with abundance by enabling the students experience AR along with the application of various post process technologies such as the use of color foil, silk epoxy, etc. It was designed with the implementation of marker technology to automatically get the AR mode on when the picture of the cover image is taken after downloading the AR app - MiraeN’s textbook travel
Design Challenge: Search for visual images (characters) and concept that could match students’ interest as a non-governmental organization’s textbook for elementary school was conducted and the stories related to the study contents were sought after for the increased curiosity and aggressive participation in studying. It was made possible for a new experience by creating the virtual space with the application of AR through the new technologies and trend search.
Research: A lot of thoughts were carefully put into the design to have it play a role to increase the expectation and curiosity level about the study contents in non-governmental organization’s textbook. The story of traveling and characters in the daily life were chosen to be used as a bridge between the students and the textbook to connect them. Also, the range of thinking was widened with the enabled AR experience which allows the students to think beyond just the printing.
Inspiration: Easy access to an unapproachable textbook was given by meshing various things that could only be gained from the experience into the study materials and also three dimensional understanding of the study materials was enabled by widening the boundaries of what students can imagine with three dimensional vividness through a newly developed AR system
Project Duration: The project was planned and produced from November 2021 to 2022 and it is projected to be used as a textbook for the 5th and 6th grades from the first semester of 2023
Operation Flow: Study contents for each subject can be naturally experienced through traveling. It was designed for the students to learn the study contents naturally by traveling the space on the cover page, not the flat cover page, with keywords of joy, imagine, adventure with the familiar characters. By enabling the aggressive interactive communication in the virtual space between the users and the book with the AR system that reacts upon touches and speaks on the things in the background.
Team Members: MiraeN design team
Creative Director Hyunji Son
Project Manager Kiwook Kim
Designer Byeongjin Jang, jihye Yoon, Jinhee Lee
Media Design Seyoung Hong
AR EX Corporation