United Cinemas Unicus Chichibu Complexe cinématographique by Mitsuhiro Shinohara

United Cinemas Unicus Chichibu Complexe cinématographique by Mitsuhiro Shinohara is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design d'Intérieur Competition Category.

BronzeIntérieur· 2023

United Cinemas Unicus Chichibu Complexe cinématographique

by Mitsuhiro Shinohara

Client: United Cinemas

A' Design Award de Bronze Winner in Intérieur Category

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Colors

The Design

About United Cinemas Unicus Chichibu Complexe cinématographique

United Cinemas Unicus Chichibu est un complexe cinématographique réalisé pour la ville de Chichibu, privée de salle de cinéma depuis 29 ans. L'ensemble compte sept écrans et 650 fauteuils répartis sur 2 490 mètres carrés. La plupart des salles accueillent moins de 100 spectateurs, ce qui permet de proposer une grande diversité de films à une population restreinte. Une façade en mur-rideau et un hall lumineux, habillé de pierre d'ardoise et de bois, accueillent aussi bien les passants que les cinéphiles. Le projet se conçoit comme le salon de la ville, un lieu de rencontre pour les visiteurs de tous âges. Toutes les salles sont équipées de projecteurs laser et d'un système d'affichage numérique.

The Recognition

About the A' Design Award de Bronze

United Cinemas Unicus Chichibu Complexe cinématographique est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. United Cinemas Unicus Chichibu Complexe cinématographique est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. United Cinemas Unicus Chichibu Complexe cinématographique satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cinema complex has been waiting for citizens of the Chichibu for years. To answer the expectation for it, the cinema should be open and comfortable to people who do not watch movie. The cinema design to be here as like a living room for citizens. The city is famous for its nature as Mt. Buko, Nagatoro river, the rock pavement, and also the histrical view of town. This cinema takes them in and it succeed.
Dimensions & Packaging: 7 screens, 2,490.68 sqm., total capacity 650 seats. Most of screens are capacity of less than 100 seats. One 3D theatre. All theatres are installed a laser projector by Barco.
Tags: Movie Theatre, Cinema Complex, Cinema
Production Technology: Laser projector for all theatre, full automation projection system, disital signage system, Bems Gem2, 3D projection system
Design Challenge: This cinema has the most small capacity of the seats. It could be possible that make capacity more and less the amoutn of halls, but because of the feature of small population of the city and to make variety of showing movie, it is decided to make as possible as many halls with small amount of seats.
Research: Even not very large area of the cinema, the curtain wall facade makes not only movie goer but also people who just interested can come easier. The lobby is as if it is sun room and nature look materials are adapted as like slate stones and woods, tried to take into the nature of Chichibu city into it. There are many older people at the city so tried to here to be a place just enjoy and makes communication over generations.
The cinema is not only a cinema complex, but also the living room with movie culture.
Inspiration: It have been a 29 years the Cihchibu city had lost a movie theatre. The developer P&D Consulting, the city and United Cinemas are planing to revive the movie theatre here for 10 years and in 2022 Summer, the cinema complex have been there with great welcoming by citizen.
Project Duration: This project took over 10 years of planning, started in 2019 and finally be realized in 2022.
Chichibu is a famous tourist destination in the Kanto region, with a population of approximately 60,000 people, famous for its geo-sites such as Mt. Bukou, where concrete material was mined, Nagatoro Gorge, famous for its rock pavement and line rafting, and springtime lawn cherry blossoms. The movie theater was built adjacent to an existing neighborhood shopping facility.
Operation Flow: This project is cooperated with municipal office, the developper and United Cinemas to liven up the city as advertising and prompt citizens to the movie theatre.
The cinema is located where the main road from Tokyo district so we tried to make here become icon of the city.
PoteKuma-kun, the mascot character of the city, is adapted for exterior signage of the cinema that can see at image #3, a lot of advertisement, and coraborated with an advertisement movie before the show starts.
Also many news paper, radio, and local TV news picked us when the cinema opens and continues our cooperation for make citizens feel familier with movies and not to disappear a movie theatre from the city again.
Image Credits: All photos: P&D Consulting