Lavazza Tiny Eco La Machine À Expresso by Florian Seidl

Lavazza Tiny Eco La Machine À Expresso by Florian Seidl is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Or in Design d'Appareils Ménagers Competition Category.

OrAppareil Ménager· 2023

Lavazza Tiny Eco La Machine À Expresso

by Florian Seidl

Client: Lavazza

A' Design Award d'Or Winner in Appareil Ménager Category

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Verified Award Winner
Verify Award Status for #149447

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Colors

The Design

About Lavazza Tiny Eco La Machine À Expresso

Lavazza poursuit son engagement en faveur du développement durable en lançant Tiny Eco, sa première machine à café fabriquée à partir de plastique recyclé et de capsules de café compostables. L'évaluation globale du cycle de vie, la consommation d'énergie et le niveau sonore étaient des aspects importants dans le processus de développement du produit. Conçu avec beaucoup d'amour en Italie, il célèbre son identité méditerranéenne avec une attention aux détails, aux couleurs et aux finitions. La forme est constituée de volumes qui se croisent pour réduire la masse visuelle. C'est simple et facile à utiliser. Une seule touche et seulement quelques secondes. Apprécier!

The Recognition

About the A' Design Award d'Or

Lavazza Tiny Eco La Machine À Expresso est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Lavazza Tiny Eco La Machine À Expresso est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Lavazza Tiny Eco La Machine À Expresso crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lavazza continues its commitment to sustainability by launching its first machine made from recycled plastic. Tiny Eco is part of A Modo Mio, a system offering compostable caps. Life cycle assessment, energy consumption, and noise level were important in the development process. Designed with love by Lavazza in Italy it celebrates its Mediterranean identity with attention to detail, colour and finishes. All surfaces and details are precisely controlled to achieve a coherent design.
Dimensions & Packaging: Dimensions 139mm x 260mm x 270mm
Weight 2,7kg
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
Energy Efficiency Rating A PLUS
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, coffee, espresso, recycled plastic, sustainable packaging
Production Technology: main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy, use of recycled plastic up to 61% (depending on colour)
water tank: injection moulded plastic (SAN)
logo: pad printed
feet, UI: silicone rubber
Design Challenge: Tiny Eco has just been launched and is replacing a successful product. It is the smallest member of the A Modo Mio range. It is the baby of the family and an entry level product. Easily accessible and priced competitively. But definitely not cheap. The design has a lot of personality, is well executed, and builds on the existing Lavazza form language. It manages the use of recycled plastic while maintaining the same high standard for aesthetics and perceived quality.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Tiny Eco has a compact footprint and is easy to read and use. The overall shape is well structured and separated into two intersecting volumes to reduce visual mass and evoke a sense of stability and purpose. While the elegant, sinuous front is colourful the rear remains black supporting the easily accessible water tank and showing glossy Lavazza logos on the sides. The frontal pattern repeats the typical horizontal theme present on Lavazza products.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two years.
Operation Flow: Lavazza Tiny Eco is simple and easy to set up and use. The transparent water tank is giving immediate visual feedback, so you will know when to refill. The cup rest can be removed for tall cups and smaller cups remain closer to the spout. This reduces splashes and benefits coffee temperature and crema. The backlit Stop and Go button, emphasized visually by its shape, is placed prominently on top and lets you choose how much coffee you want. Only a few seconds and just one touch. Enjoy!
Patents: design patent/registered design
Image Credits: Lavazza