Miga Design d'identité de marque by Xue Li

Miga Design d'identité de marque by Xue Li is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2023

Miga Design d'identité de marque

by Xue Li

Client: Today Design Consultants (Shenzhen) Co., Ltd

A' Design Award de Bronze Winner in Graphisme Category

11,779

Verified Award Winner

Verify Award Status for #149802

View at A' Design Award Press Release Award Badge

Colors

The Design

About Miga Design d'identité de marque

Miga est un projet d'identité de marque conçu pour une marque de cigarettes électroniques. L'identité renouvelée affine le caractère typographique et unifie le logo, offrant une impression de marque immédiate. Pour les lettres latines, les rapports de graisse des traits et les angles des arrondis ont été ajustés afin que le logo évoque étroitement un symbole de sourire et rappelle le contour des vrilles de melon. Pour les caractères chinois, les traits sont combinés aux mêmes symboles et l'espacement est régulé, produisant des formes arrondies et lisibles. Le logo vectoriel peut être imprimé à toutes les tailles et utilisé sur des fonds clairs comme sur des fonds sombres.

The Recognition

About the A' Design Award de Bronze

Miga Design d'identité de marque est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Miga Design d'identité de marque est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Miga Design d'identité de marque satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MIGA is a brand offering better aesthetic value, fun, portability, intelligence and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of brand identity design optimizes the typeface design and makes logo more unified, delivers an intuitive brand impression to user, refreshes and diversifies the perceived feelings.
Dimensions & Packaging: It can be typewritten or printed on any size and material.
Tags: Visual identity, Typeface, Brand design, E-Cigarette, Logo design, MIGA, Corporate identity, Typesetting
Production Technology: The updated version of brand identity design optimizes the typeface design and makes logo more unified. For the English font, the stroke ratio and corner angle are adjusted to make the overall visual elements more filled, cause the logo and the smile symbol more relevant, highlight the profile of melon vines, and increase the visual proportion of the smile symbol. For the Chinese font, strokes are designed in conjunction with super symbols, the spacing between strokes is regulated, the characters are round in shape and perceived as a better design, and the whole character pattern structure is retained, making the typeface design more recognized. The whole set of typeface design reconciles visual language in respect of stroke profile.
Design Challenge: The key point of this design is to create a simple and modern logo which is intended to transmit more information. The Chinese name of MIGA is a concrete object that is made a part of the brand logo design, mediocre or unduly complex form would not convey the spirit of the brand. After subsequent research and study, we personalize and upgrade the brand according to the specific needs, giving it a distinctive and final identity.
Research: Youths in small towns and the new generation of consumers growing up in the context of consumption upgrading and internet access are lively, bold and prefer taking challenges and trying new stuffs. This package is designed to represent the appearance in a more innovative, bold and recreational way, leaving a deeper impression on consumers. MIGA’s package is well-positioned to stand out of the homogeneous competition in the E-cigarette market.
Inspiration: E-cigarette is an innovative electronic consumer product with ever-increasing accessibility around the world. Because consumers are now more conscious about health and well-being, the FMCG product E-cigarette is required to win the favor of consumers which is considered the key to opening up the E-cigarette market. To stand out from the homogeneous market competition, a new brand identity is conferred to MIGA, and we also make a connection between logo and intended elements.
Operation Flow: The new brand identity is an ensemble of super symbols, and the smile logo signifies the perceived pleasure and stimulates interaction with the brand. The vector logo serves many purposes which can be used on light or dark backgrounds, or suits the needs of brand marketing in various forms.
Team Members: Li Xue
Today Design