Sparrow Branding Identité visuelle d'entreprise by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design Graphique Competition Category.
BronzeGraphisme· 2023
Sparrow Branding Identité visuelle d'entreprise
Client: Hiroshi Kurisaki Design
A' Design Award de Bronze Winner in Graphisme Category
- 10,736
- Verified Award Winner
- Verify Award Status for #150366
The Design
About Sparrow Branding Identité visuelle d'entreprise
Sparrow Branding est une identité visuelle créée pour une société de production publicitaire basée à Tokyo et fondée en 2020. Cette identité englobe le logo, les visuels principaux et la papeterie. Un moineau, à l'origine du nom de l'entreprise, est représenté avec un pin en guise d'arbre emblématique. Le concept s'inspire d'un récit dans lequel un pin protège un moineau de tout danger. De véritables branches de pin, composées par une artiste en art floral, ainsi qu'un modèle de moineau ultra-réaliste ont été photographiés plutôt que de recourir à l'image de synthèse. La tonalité visuelle se veut forte et sérieuse, loin de toute mièvrerie.
The Recognition
About the A' Design Award de Bronze
Sparrow Branding Identité visuelle d'entreprise est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Sparrow Branding Identité visuelle d'entreprise est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Sparrow Branding Identité visuelle d'entreprise satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Dimensions & Packaging
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Tags
- Branding, Logo, Japan, Typography, Blue
- Production Technology
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Design Challenge
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Research
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Inspiration
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Project Duration
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Operation Flow
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Image Credits
- Photo By Bird And Insect Ltd.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
