Withered Affiche by Jin Qin is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fer in Design Graphique Competition Category.

FerGraphisme· 2023

Withered Affiche

by Jin Qin

Client: Northeastern University of China

A' Design Award de Fer Winner in Graphisme Category

8,738

Verified Award Winner

Verify Award Status for #150566

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Withered Affiche

Withered (Flétri) est une série d'affiches conçue pour promouvoir la protection de l'environnement. Le design repose sur un jeu de formes positives et négatives. Des arbres desséchés composent l'image principale, tandis que les formes inversées révèlent l'apparence d'organes internes humains. Ce lien visuel suggère que gaspiller les ressources naturelles nuit à l'être humain lui-même. Le message invite le spectateur à traiter la nature avec le même soin que celui accordé au corps humain. Les affiches sont réalisées en quadrichromie et sont diffusées dans les gares et le métro en tant que supports publicitaires et matériel promotionnel imprimé. Les images sont également utilisées comme illustrations de magazine.

The Recognition

About the A' Design Award de Fer

Withered Affiche est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Withered Affiche est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Withered Affiche est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to convey the voice of protecting the environment and cherishing resources, the works are used in advertisements, printed promotional materials, magazine illustrations, etc. in stations and subways. Through close contact between people and creative posters, works can make people feel the artistic appeal of social love.
Dimensions & Packaging: Printing poster: 1189mm (H) x 841mm (W),297mm (H) x 210mm (W). (sheet size). Data size: 1189mm (H) x 841mm (W), 300dpi, cmyk.
Tags: Poster, Paper, Illustration, Book, Vision, Graphic design
Production Technology: The poster adopts four-color printing technology and is widely posted in outdoor places; The works are also printed in magazines to spread the idea of giving love.
Design Challenge: The difficulty of this project design lies in the unity of creative design and human thought. The appeal of the work to people, the effect of artistic transmission and people's acceptance, and the expected effect of people on environmental protection in the future.
Research: It is the study of visual art design aiming at the development of a harmonious society. The purpose is to let people be infected with their hearts and convey love. The publicity method is to post these caring designs outdoors and read books. It is a sublimation of soul for the commercial society and people's busy work.
Inspiration: The inspiration of the work comes from the theme of environmental protection, which requires people to take special care of the surrounding environment and cherish the rare resources of the earth. The earth resources are as valuable as our human organs, so the creative design of posters with the theme of protecting the environment has come into being. Through the production of environmental protection theme posters, to transmit positive energy.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to show the creative effect of delivering love and steadfast work, the works are used in advertisements such as stations and subways, printed promotional materials, magazine illustrations, etc. Through close contact between people and creative posters, works can make people feel the artistic appeal of love in society.
Team Members: Jin Qin