Nu Us Supplement Identité visuelle by Salvita Bingelyte

Nu Us Supplement Identité visuelle by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award de Fer in Design Graphique Competition Category.

FerGraphisme· 2023

Nu Us Supplement Identité visuelle

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Fer Winner in Graphisme Category

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Verified Award Winner

Verify Award Status for #150619

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Colors

The Design

About Nu Us Supplement Identité visuelle

Nu Us est une identité visuelle conçue pour une marque de compléments vitaminés. Le logotype réunit quatre lettres capitales en une image cohérente. Les lettres reposent sur un caractère typographique fin et régulier, aux angles nets et à l'espacement constant, ce qui rend la marque lisible et immédiatement compréhensible. Le complément est commercialisé sous forme de gélules de jour et de nuit. Les gélules du matin sont conditionnées dans un flacon blanc et celles du soir dans un flacon noir. De simples formes de soleil et de lune, dans un jaune éclatant, en signalent la différence. Ce design minimaliste se décline sur les étiquettes, les cartes de visite et les sacs de courses.

The Recognition

About the A' Design Award de Fer

Nu Us Supplement Identité visuelle est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Nu Us Supplement Identité visuelle est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Nu Us Supplement Identité visuelle est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
Tags: Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
Research: Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
Inspiration: Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.