Not Always Fun La Publicité Imprimée by Squared

Not Always Fun La Publicité Imprimée by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Design Social Competition Category.

ArgentSocial· 2023

Not Always Fun La Publicité Imprimée

by Squared

Client: Squared

A' Design Award d'Argent Winner in Social Category

1,258,429

Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun La Publicité Imprimée

La campagne publicitaire vise à sensibiliser au syndrome Harlequin. Il s’agit d’un syndrome affectant le système nerveux autonome et associé à l’absence de transpiration et de rougeurs cutanées d’un côté du visage. L'agence a développé des illustrations visuelles clés basées sur la juxtaposition des différentes représentations d'Arlequin visant à mettre en lumière la disparité entre la représentation comique du personnage et la réalité de vivre avec le syndrome d'Arlequin, en soulignant la nécessité d'une meilleure compréhension et sensibilisation à la condition.

The Recognition

About the A' Design Award d'Argent

Not Always Fun La Publicité Imprimée est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Not Always Fun La Publicité Imprimée est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Not Always Fun La Publicité Imprimée est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared