Trip of Tea Illustration by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2024

Trip of Tea Illustration

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award d'Argent Winner in Graphisme Category

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Verified Award Winner

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Colors

The Design

About Trip of Tea Illustration

Trip of Tea est une paire d'illustrations créées pour une entreprise de thé chinoise. Les deux œuvres s'inspirent de deux routes historiques du transport du thé : la Route du Thé des Dix Mille Lieues et la Route Maritime de la Soie. Un cheval, emprunté au logo du client, apparaît comme messager le long de chacun des itinéraires. La forme de chaque cheval et le motif de sa selle varient afin de refléter les caractéristiques de la ville ou de la région de destination. Des scènes de dégustation du thé propres à différents pays y sont intégrées. Les illustrations sont dessinées à la main sur tablette et se déploient comme un rouleau en frise continue, qui se prête aux affiches, aux cartes postales et à d'autres applications.

The Recognition

About the A' Design Award d'Argent

Trip of Tea Illustration est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Trip of Tea Illustration est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Trip of Tea Illustration est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Dimensions & Packaging: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Tags: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Production Technology: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Design Challenge: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Research: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Inspiration: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Project Duration: The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Team Members: Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao