Taishun City Identité de marque par Zhejiang Gongshang University

Le design Taishun City Identité de marque par Zhejiang Gongshang University est un lauréat très estimé du prestigieux 2025 A' Design Award de Bronze dans la catégorie Design Graphique.

BronzeGraphisme· 2025

Taishun City Identité de marque

par Zhejiang Gongshang University

Client : Taishun County People's Government

Lauréat du A' Design Award de Bronze dans la catégorie Graphisme

13,710

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Couleurs

Le Design

À propos de Taishun City Identité de marque

Taishun City est une identité de marque conçue pour une ville. Le logo est construit à partir de lignes qui composent le nom de la ville, créant ainsi une marque moderne et minimaliste. L'espace blanc à l'intérieur du logo est traité comme une zone ouverte où peuvent apparaître différents symboles visuels urbains. La marque peut être adaptée par des variations de lignes et de formes, de sorte que sa reconnaissance demeure forte à travers de nombreuses applications. Les formats vectoriels permettent de mettre le logo à n'importe quelle échelle, de la carte de visite à l'affichage extérieur. Les supports de marque imprimés utilisent des papiers recyclables et biodégradables.

La Reconnaissance

À propos du A' Design Award de Bronze

Taishun City Identité de marque est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Taishun City Identité de marque est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Taishun City Identité de marque satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Dimensions & Emballage: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Mots-Clés: Culture, innovation, sustainability, inclusiveness,City Brand
Technologie de Production: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Défi de Conception: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Recherche: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspiration: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Durée du Projet: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Flux Opérationnel: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Membres de l'Équipe: Designer: Kan Zhao
Crédits Images: Designer: Zhao Kan