Ecohiny Image de marque by Cansu Dagbagli Ferreira

Ecohiny Image de marque by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2024

Ecohiny Image de marque

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award d'Argent Winner in Graphisme Category

104,097

Verified Award Winner

Verify Award Status for #152882

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecohiny Image de marque

Une marque de papier toilette peut-elle être cool et amusante ? EcoHiny est composé de bambou 100% biologique, certifié FSC et aussi écologique que possible. Le symbole de la marque est une pêche, les couleurs et les choix typographiques reflètent le caractère ludique, naturel et doux du produit. L'objectif était de différencier la marque des autres sur le marché en utilisant une palette de couleurs unique. Une teinte vert bleuté profond, associée au pêche, confère une personnalité ludique, tout en transmettant un sentiment d'éco-responsabilité et de durabilité. Ces choix de design communiquent instantanément avec le groupe de clients cible et créent un lien entre la marque et le client.

The Recognition

About the A' Design Award d'Argent

Ecohiny Image de marque est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Ecohiny Image de marque est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Ecohiny Image de marque est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.