Travel Buddy Jeu sur Navigateur by Stefan Maier-Wimmer

Travel Buddy Jeu sur Navigateur by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fer in Publicité Competition Category.

FerPublicité· 2024

Travel Buddy Jeu sur Navigateur

by Stefan Maier-Wimmer

Client: Holidayextras.de

A' Design Award de Fer Winner in Publicité Category

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Verified Award Winner

Verify Award Status for #153173

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The Design

About Travel Buddy Jeu sur Navigateur

Travel Buddy est une aventure interactive qui présente de manière ludique les produits de Holiday Extras. Le monde de jeu en parallaxe crée une expérience de voyage virtuelle pendant que les joueurs naviguent. Dans le rôle d'un compagnon de voyage, les joueurs guident un couple dans la planification de leurs vacances, en offrant des conseils pour un voyage réussi. Ces conseils mènent à un test humoristique sur le type de voyageur, révélant le comportement de chacun en vacances. Tout en explorant la gamme de produits, les joueurs découvrent leurs propres préférences de voyage.

The Recognition

About the A' Design Award de Fer

Travel Buddy Jeu sur Navigateur est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Travel Buddy Jeu sur Navigateur est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Travel Buddy Jeu sur Navigateur est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel