Cinema Chaise by Juliano Schmidt is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design de Mobilier Competition Category.

BronzeMobilier· 2024

Cinema Chaise

by Juliano Schmidt

Client: Morada Decor

A' Design Award de Bronze Winner in Mobilier Category

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Verified Award Winner

Verify Award Status for #154640

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cinema Chaise

Créée pour rassembler les gens et évoquer la nostalgie du cinéma, tant dans les environnements résidentiels que professionnels. Sa caractéristique la plus marquante réside dans l'usinage de la face avant et la fixation du dossier en bois rembourré. Elle présente des assises moulées qui épousent la forme anatomique du corps humain, associées au dossier flexible, procurant un grand confort. Sa production permet de personnaliser le produit grâce à de nombreuses options de finition et de revêtement, ce qui accroît la polyvalence de son utilisation dans les environnements les plus variés.

The Recognition

About the A' Design Award de Bronze

Cinema Chaise est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Cinema Chaise est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Cinema Chaise satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Created to bring people together and connect the nostalgia of cinema, both in residential and corporate environments.
Its most striking feature is the machining of the front and fixing of the upholstered wooden backrest.
It uses molded seats, which follow the anatomical shape of the human body, added to the flexible backrest, provide great comfort.
Having in its production the ability to edit the product, with many finishing and coating options, which further increases the versatility of its use in the most diverse environments.
Dimensions & Packaging: Width: 528mm, Depth: 615mm, Height: 893mm.
Tags: Design Chair, Cinema Chair, Cinema, Furniture Design, Solid Wood, dining room
Production Technology: The structural part is made with solid Jequitibá wood, from forest management, which is the most efficient process for using this material, and carefully machined with CNC technology.
Painting done with a spray gun, using acrylic paint.
The upholstery is handmade, with foam, and covered with various fabric options, ranging from linen, boucles, synthetics to the use of natural leather.
Design Challenge: To create the Cinema chair, the designer had to balance comfort and versatility with the essence of cinema, the project's object of desire.
In its research with partners and users to identify their needs, resulting in a project that recalls the nostalgic Cinema Director's chair, dialoguing with the past at the same time as reinventing the future, with a new and modern look on the chair, which could Being used in different environments, communicating with any form of architecture, this attracts a wide variety of users.
Research: Based on the love of Cinema, a series of research and in-depth interviews were carried out, the research revealed that, just like design, users have a strong nostalgic connection to cinema, and that the director's chair, which is their inspiration, is one of the icons that refer them to the 7th art.
They look for modern products with Cimnema nostalgia and prioritize comfort and versatility, for use in various environments.
The cinema chair was created to meet these needs and, at the same time, provide a unique experience to the user, awakening playfulness.
It transports us to a privileged position, that of director of our own stories.
Inspiration: The product design was inspired by the cinema director's chair, in a nod to the 7th art, which is present in everyone's lives.
Having your own refuge of being the director of our lives. Looking at life like a movie. Awakening emotions and inspiration.
He translates this with great Brazilianness, dialoguing with the past at the same time as he reinvents the future. Referring to the classic, but with a modern and intriguing look.
It seeks to combine innovation, sustainability, practicality, ergonomics and symbolism.
Project Duration: Started in January 2023, and finished in April 2023, in Lagoa Vermelha, Brazil.
It was shown in June 2023 at the Salão de Gramado - Brazil
Operation Flow: The versatility of the Cinema chair makes it a very easy-to-use, light and durable product, with an ergonomic shaped seat and a moldable back.
Whether in an elegant office, at the reception of a hotel or condominium, or in its various living areas. As well as becoming the protagonist of a beautiful dining room, or Home Office, they demonstrate the versatility of the piece
Bringing the magic of Cinema to any environment.
Patents: Copyright belongs to Morada Decor Móveis
Team Members: Juliano Schmidt
Rafael Schmidt
Image Credits: Credit for all images to Jucimar Milese, Studio Perphoto Fotografia