Hugoo Sac à bandoulière avec siège de portage by Yasuhiro Yamamoto

Hugoo Sac à bandoulière avec siège de portage by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Produits pour Bébés Competition Category.

BronzeProduits pour Bébés· 2024

Hugoo Sac à bandoulière avec siège de portage

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award de Bronze Winner in Produits pour Bébés Category

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Verified Award Winner

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Colors

The Design

About Hugoo Sac à bandoulière avec siège de portage

Hugoo est un sac à bandoulière doté d'un siège de portage (hip seat) intégré, conçu pour les sorties avec les enfants. Le sac conserve l'allure d'un sac à bandoulière ordinaire tout en soutenant l'enfant sur une assise rembourrée. Quatre poches sont organisées par fonction, si bien qu'un seul sac suffit à contenir tout le nécessaire pour une journée à l'extérieur. La doublure jaune permet de repérer facilement le contenu, et l'une des poches permet d'extraire directement une lingette. Le tissu retenu est le CORDURA, choisi pour sa résistance et sa durabilité. Lorsque le siège de portage n'est plus nécessaire, Hugoo continue de s'utiliser comme un simple sac à bandoulière.

The Recognition

About the A' Design Award de Bronze

Hugoo Sac à bandoulière avec siège de portage est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Hugoo Sac à bandoulière avec siège de portage est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Hugoo Sac à bandoulière avec siège de portage satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama