Darkness and Light Affiche by Chihiro Otsuki

Darkness and Light Affiche by Chihiro Otsuki is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2024

Darkness and Light Affiche

by Chihiro Otsuki

A' Design Award de Bronze Winner in Graphisme Category

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Colors

The Design

About Darkness and Light Affiche

Darkness and Light est une affiche réalisée pour une exposition consacrée à la littérature classique japonaise. Elle associe l'art de la laque et la peinture à l'huile, la nature et l'humain, les styles classique et contemporain. La typographie relie les œuvres de deux artistes aux textes classiques conservés par l'institut de recherche. La feuille imprimée mesure 515 par 728 millimètres et est réalisée en impression offset UV avec des encres végétales sur un papier certifié par le Forest Stewardship Council. Le projet montre comment la culture classique et les livres façonnent l'expression artistique d'aujourd'hui.

The Recognition

About the A' Design Award de Bronze

Darkness and Light Affiche est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Darkness and Light Affiche est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Darkness and Light Affiche satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design blends elements like lacquer art with oil painting and nature with humanity, combining classic and modern styles. It illustrates the convergence of books, literature, and art, showcasing the vast potential of classical culture and art. The design captures the essence of classical themes as interpreted by two artists, highlighting the deep influence of classical culture in their artistic expression.
Dimensions & Packaging: Width 515 x Height 728 mm
UV offset printing, Vegetable ink, Forest Stewardship Council
Production Technology: They have developed a graphic design centered around typography that multidimensionally leverages both the artworks created by two artists and the classical texts held by the National Institute of Literature Research. The poster, while maintaining its function as printed material, uses special ink and paper that demonstrate consideration for the environment. As a result, it not only fulfills its role as a poster but also reflects a high level of consideration in projects related to national involvement.
Inspiration: The project is a residency program conducted by the National Institute of Japanese Literature, a research institute that seeks out and researches classical books, which are the life, spirit, and cultural heritage of Japan, and makes them available to the public both in Japan and abroad.
Project Duration: The project was launched in 2017 to open up the collection of classical books and the network of specialists cultivated by the National Institute of Japanese Literature to non-researchers. The exhibition was part of that project, inviting two artists and being held for one week from January 11 to January 17.
Operation Flow: The poster is a special design that combines old-fashioned lacquer art and modern oil painting, nature and humanity. It presents a harmonious blend of old and modern styles, illustrating the integration of books, literature, and art. This design reflects the artists' contemplation on ancient stories and themes, clearly demonstrating the significant influence of traditional culture on their artwork.

Read the Press Release