Timescape Boutique Phare by Cheng-Chi Hung

Timescape Boutique Phare by Cheng-Chi Hung is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design d'Intérieur Competition Category.

BronzeIntérieur· 2024

Timescape Boutique Phare

by Cheng-Chi Hung

Client: Ones Interior Inc.

A' Design Award de Bronze Winner in Intérieur Category

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Verified Award Winner

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The Design

About Timescape Boutique Phare

La rénovation du Yuan Store privilégie l'amélioration de l'expérience de marque au-delà de la signalétique traditionnelle. En fusionnant harmonieusement l'extérieur donnant sur la rue avec l'intérieur, elle crée une identité unifiée et immersive. Le design intègre les façades architecturales, les trottoirs, les vitrines et les espaces intérieurs dans un style fluide et harmonieux. Inspiré par l'Éclat, les Vagues et le Rythme, un treillis métallique modulaire façonne une surface épurée aux courbes douces, défiant les normes des matériaux en maille expansée. Cette approche innovante aboutit à une esthétique majestueuse et élégamment orchestrée.

The Recognition

About the A' Design Award de Bronze

Timescape Boutique Phare est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Timescape Boutique Phare est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Timescape Boutique Phare satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The renovation of Yuan Store aims to enhance the brand identity experience rather than relying on a signage.The goal is to integrate the street facade with the interior,creating a unified identity and immersive experience.Showing the importance of cultivating a continuous ambiance to establish a distinctive sense of place.The goal is to create an experience that leaving citizens eager to explore.Commercial stores should function as urban slices contributing to a more vibrant urban and lifestyle.
Dimensions & Packaging: Yuan Watches Store,having weathered the industrial period of the 1990s and the flourishing import of luxury goods in the 2010s,now confronts the challenges of globalization and urban decline in 2023.Establishing a local identity and brand spirit has become a crucial challenge.In contrast to the conventional emphasis on square footage efficiency in commercial spaces,this project envisions a nearly 1:1 ratio for multifunctional areas and commercial cabinet spaces.Art installations serve as spatial dividers, offering each brand the potential to organize themed events and attain a higher level of artistic promotion.
Tags: Commercial Space, Flagship Store, Expanded metal meshes, Water flow, Watch Store
Production Technology: The facade and pedestrian arcade are connected with a continuous curve,the metal mesh resembles that of the marble,establishing a material continuity between the exterior and interior.This fosters a flow from the urban into the pedestrian scale.The choice of using metal mesh is inspired by the similar ability of metal watch straps to create smooth and hard surfaces.While serving as the building's facade,it allows sunlight and wind to penetrate through.
We employ a module of metal mesh to fashion a smooth surface and a gentle curve,maintaining both vertical and horizontal faces.
Design Challenge: 1.The challenge lies in the large scale stone cutting technique with a pronounced curvature,shaping an entrance image that flows like water and exudes grandeur.

2.Challenging the tension and regular arrangement of the expanded mesh material,with a focus on proportion control and construction quality,to create a majestic and gracefully coordinated architectural facade design.
Research: The commercial streets in Taichung,feature chaotic signages,resulting in disorderly streets.Street shops face challenges from malls and online shopping.The integrated design of streets,architectural facades,interior spaces creates a spatial atmosphere and enhances brand recognition.The project was planned by architects,landscape and interior designers collaboratively.
Since its opening,lots of brand events have been organized,providing unique experience. It’s not only boosted performance by 60% but also stands as a successful case of brand space revitalization.
Inspiration: In the new plan,the design incorporates architectural facades,sidewalks,storefronts,and interior spaces in a fluid style inspired by the graceful flow of water from Sparkling,Waves,and Rhythm.The spaces are divided by layers of walls or curtains,like a waterfall that separates the hidden cave.As the shop distinguishes between an open commercial exhibition and private space,these layers both divide and beckon the visitor.During events,not only create abackdrop but also boundaries within the space
Project Duration: The project commenced planning and design in Taipei in December 2022,completed related projects in Taichung in July 2023,and celebrated its grand opening in Taichung in August 2023.Since the store's inauguration,it has hosted several events,catering to different brands,effortlessly transforming the shop into a spectacle,casino,or musical performance venue.The space's easy adaptability as a street shop aims to provide a unique experience for the client.
Operation Flow: 1.Display windows with perspective draw attention to the product display.
2.The multifunctional lobby accommodates various exhibition events.
3.The theme wall presents stunning artistic effects and achieves spatial differentiation.
4.Media cabinets showcase digital information about the products.
5.The brand cabinets feature individual characteristics and allow for flexible arrangements.
6.The Watch Workbench, combined with a metal mesh wall, serves as an aesthetically pleasing spatial endpoint.
7.The VIP room offers an undisturbed space for guests to appreciate watches.
Team Members: Design Director:Cheng Chi Hung
Image Credits: Image #1: Creator Ones Interior Inc., Timescape, 2023.
Image #2: Creator Ones Interior Inc., Timescape, 2023.
Image #3: Creator Ones Interior Inc., Timescape, 2023.
Image #4: Creator Ones Interior Inc., Timescape, 2023.
Image #5: Creator Ones Interior Inc., Timescape, 2023.