Argent Graphisme · 2024
Arts Fund Identité visuelle
by Zeyu Wu
- A' Design Award d'Argent 2024 in Graphisme
- CLIENT: Yilin Wang
- Estimated Number of Design Views: 93,335
- Verification code 22B0385F77 · Verify this award
Colors
About Arts Fund Identité visuelle
Arts Fund est un système d'identité visuelle conçu pour un programme de formation aux talents du character design. Le design associe les lettres CUZ aux motifs traditionnels de l'opéra chinois. Des éléments chinois sont juxtaposés à des caractères latins afin d'exprimer les échanges culturels entre l'Orient et l'Occident. La structure d'ensemble s'inscrit dans le style internationaliste suisse, ensuite rompu par le dessin des lettres CUZ, ce qui confère à l'ensemble une forme à la fois fonctionnelle et postmoderne. Le système est décliné sur des affiches, des dépliants, des cartons d'invitation et des bannières. L'objectif est de faire découvrir la culture de l'opéra chinois à un public plus jeune.
About the A' Design Award d'Argent
Arts Fund Identité visuelle est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Arts Fund Identité visuelle est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Arts Fund Identité visuelle est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Press Kit
- Unique Properties
- This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
- Dimensions & Packaging
- The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
- Tags
- regional culture，Tangible cultural heritage，Graphic design
- Production Technology
- The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
- Design Challenge
- The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
- Research
- Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
- Inspiration
- The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
- Project Duration
- The project started in Hangzhou in February 2023 and will end in October 2023.
- Operation Flow
- The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
