La Gambeta Identité visuelle d'entreprise by Chen Zilong, Yang Chao and Teng Juan is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design Graphique Competition Category.
BronzeGraphisme· 2024
La Gambeta Identité visuelle d'entreprise
by Chen Zilong, Yang Chao and Teng Juan
Client: Hengdian College of Film & Television
A' Design Award de Bronze Winner in Graphisme Category
Verified Award Winner
Verify Award Status for #157639The Design
About La Gambeta Identité visuelle d'entreprise
La Gambeta est une identité visuelle conçue pour une boutique de créateur à Yiwu, en Chine, qui propose des accessoires féminins, des parfums et divers articles du quotidien. Le logo associe les lettres L et G à la forme d'un nœud chinois traditionnel, à une structure circulaire et à des motifs de pierres précieuses. Le langage visuel s'inspire de la peinture chinoise de fleurs et d'oiseaux, réinterprétée grâce à des outils d'intelligence artificielle. L'identité se prolonge dans le packaging des produits, où chaque fragrance est extraite de la plante représentée sur l'emballage, telle que la fleur de pêcher, d'abricotier ou de poirier.
The Recognition
About the A' Design Award de Bronze
La Gambeta Identité visuelle d'entreprise est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. La Gambeta Identité visuelle d'entreprise est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. La Gambeta Identité visuelle d'entreprise satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The inspiration for the design comes from Chinese flower and bird paintings, with the diversity of flowers, birds, and plants, just like the unique charm of women. Integrate the style of Eastern painting with modern internationalism. As the only high-end designer brand store in Yiwu, China, we are not only committed to showcasing the brilliance of women, but also to strengthening the symbiotic relationship between seduction and nature.
- Dimensions & Packaging
- The general dimensions of the product are 120mm in length, 100mm in width, and 50mm in height. Some products are subject to private customization.
- Tags
- Women's products, cultural and creative, aromatherapy, accessories, daily necessities, elegant, brilliant, confident, environmentally friendly.
- Production Technology
- The fragrance of the product is extracted from the corresponding plants according to the theme of the packaging. More natural and pollution-free.
- Design Challenge
- The designer began a long research, looking for mysterious elements that can awaken women. They dug out from Chinese flower-and-bird paintings and carried out scientific plant extractions of peach blossoms, apricot blossoms, pear blossoms and other plants to create a diversified experience from sight to smell. In order to satisfy To meet the needs of more people, products can be customized so that every consumer has his or her own unique value and charm.
- Research
- This is an Oriental women's product with the theme of Chinese flowers and birds. The designer conducted research and development for the company from brand design to product packaging. The Chinese flowers, birds and flowers are used to reflect the fusion of nature and beauty of Oriental women. The brand value is more about conveying nature. The concept of ecology and female care is a declaration of personality and a reflection of life attitude.
- Inspiration
- This is a designer shop focusing on women's accessories, perfume and other daily necessities. The logo is based on the letters "g" and "L", combined with traditional elements of Chinese knots, symbolizing auspiciousness and happiness, hoping to bring joy and good wishes to customers. At the same time, the design also integrates the characteristics of circular structure and gemstones, showcasing a simple and noble beauty. They use the natural power of these elements to inject unique life and soul into every product, allowing every woman to feel dedication and ingenuity.
- Project Duration
- The project starts in March 2023 in Yiwu, China and will be completed in December 2023.
- Operation Flow
- The logo was produced through professional design software. The core of the logo concept is to convey the connection between the letters L and G. The designer created a secondary creation of traditional flower and bird elements based on artificial intelligence generation, and finally reached a satisfactory level.
- Team Members
- Designer: Chen Zilong
Designer: Yang Chao
Designer: Teng Juan - Image Credits
- Image #1: Chen Zilong
Image #2: Chen Zilong
Image #3: Yang Chao
Image #4: Yang Chao
Image #5: Teng Juan
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